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	<title>Marketing Shebang</title>
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	<link>http://marketingshebang.wordpress.com</link>
	<description>Smart marketing to women to grow your business</description>
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		<title>Marketing Shebang</title>
		<link>http://marketingshebang.wordpress.com</link>
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		<title>Will You Join Me at SHOP Symposium/09?</title>
		<link>http://marketingshebang.wordpress.com/2009/03/13/will-you-join-me-at-shop-symposium09/</link>
		<comments>http://marketingshebang.wordpress.com/2009/03/13/will-you-join-me-at-shop-symposium09/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 16:32:05 +0000</pubDate>
		<dc:creator>Lynn Baldwin-Rhoades</dc:creator>
				<category><![CDATA[Biznik]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Lynn Baldwin-Rhoades]]></category>
		<category><![CDATA[Marketing SHEbang]]></category>
		<category><![CDATA[Marketing to Women]]></category>

		<guid isPermaLink="false">http://marketingshebang.wordpress.com/?p=612</guid>
		<description><![CDATA[I&#8217;ll be a panelist at the SHOP Symposium / 09  on March 23 at the Seattle Design Center. Put on by CRAVEbusiness, this annual event offers women who are passionate about their businesses a full day of fun, inspiration and education.
Here are a few people I can&#8217;t wait to meet:
Laura Christianson and Jim Rubart of He [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingshebang.wordpress.com&blog=6266554&post=612&subd=marketingshebang&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketingshebang.wordpress.com/2009/03/13/will-you-join-me-at-shop-symposium09/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
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		<item>
		<title>No Boys Allowed: Upscale Hotel Gets It</title>
		<link>http://marketingshebang.wordpress.com/2009/03/05/no-boys-allowed-upscale-hotel-gets-it/</link>
		<comments>http://marketingshebang.wordpress.com/2009/03/05/no-boys-allowed-upscale-hotel-gets-it/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 18:12:11 +0000</pubDate>
		<dc:creator>Lynn Baldwin-Rhoades</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing to Women]]></category>

		<guid isPermaLink="false">http://marketingshebang.wordpress.com/?p=559</guid>
		<description><![CDATA[

Do you ask your customers, “What would you like?”
The Premier Hotel in New York&#8217;s Times Square did, and the result is their swanky Women Travelers Floor. According to their website, it’s “designed to provide female travelers with a peace of mind and myriad of comforts to unwind and uplift.”
I’m so there.
The haven is accessible only [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingshebang.wordpress.com&blog=6266554&post=559&subd=marketingshebang&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketingshebang.wordpress.com/2009/03/05/no-boys-allowed-upscale-hotel-gets-it/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
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		<item>
		<title>Is Your Customer a Frugalista?</title>
		<link>http://marketingshebang.wordpress.com/2009/02/18/is-your-customer-a-frugalista/</link>
		<comments>http://marketingshebang.wordpress.com/2009/02/18/is-your-customer-a-frugalista/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 17:45:29 +0000</pubDate>
		<dc:creator>Lynn Baldwin-Rhoades</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://marketingshebang.wordpress.com/?p=547</guid>
		<description><![CDATA[Your sales are soft. People aren&#8217;t buying as much. Purse strings are pulled tight, double knotted, then knotted again. 
Need a fresh perspective on your customers&#8217; thriftmeister ways? 
Check out what Andrea Learned (author of Don&#8217;t Think Pink: What Really Makes Women Buy &#8212; and How to Increase Your Share of This Crucial Market) has to say. She [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingshebang.wordpress.com&blog=6266554&post=547&subd=marketingshebang&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketingshebang.wordpress.com/2009/02/18/is-your-customer-a-frugalista/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
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		<title>I&#8217;m a Copycat. Are You?</title>
		<link>http://marketingshebang.wordpress.com/2009/02/16/are-you-a-copycat/</link>
		<comments>http://marketingshebang.wordpress.com/2009/02/16/are-you-a-copycat/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 16:24:10 +0000</pubDate>
		<dc:creator>Lynn Baldwin-Rhoades</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Biznik]]></category>

		<guid isPermaLink="false">http://marketingshebang.wordpress.com/?p=519</guid>
		<description><![CDATA[
My face is red.
I&#8217;ve logged onto Biznik, my favorite social networking site, several times a day for months. When I Google them (try it; you&#8217;ll like it!) this description comes up: &#8220;Grow your business faster and more profitably with Biznik, the local, independent business networking community where collaboration beats competition.&#8221;
Fast forward to this blog. My tagline? [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingshebang.wordpress.com&blog=6266554&post=519&subd=marketingshebang&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketingshebang.wordpress.com/2009/02/16/are-you-a-copycat/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
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		<title>How to Turn Off Women</title>
		<link>http://marketingshebang.wordpress.com/2009/02/12/how-to-turn-off-women/</link>
		<comments>http://marketingshebang.wordpress.com/2009/02/12/how-to-turn-off-women/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 16:46:36 +0000</pubDate>
		<dc:creator>Lynn Baldwin-Rhoades</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing to Women]]></category>

		<guid isPermaLink="false">http://marketingshebang.wordpress.com/?p=451</guid>
		<description><![CDATA[
 
Check out what HP thinks women want in a computer.
Their Mini 1000 Vivienne Tam is a laptop that looks as &#8220;stylish and alluring&#8221; as a clutch. A combo computer/clutch? Hmm. And stylish is okay, but alluring?
The women I know don&#8217;t buy computers that entice while dangling from their hand but computers that are as smart and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingshebang.wordpress.com&blog=6266554&post=451&subd=marketingshebang&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketingshebang.wordpress.com/2009/02/12/how-to-turn-off-women/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
		</media:content>

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			<media:title type="html">marketing-shebang_hp_product</media:title>
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			<media:title type="html">marketing shebang_hp_pc4</media:title>
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		<item>
		<title>6 Quick Tips to Keep Readers Engaged in Your Website</title>
		<link>http://marketingshebang.wordpress.com/2009/02/01/6-quick-tips-to-keep-readers-engaged-in-your-website/</link>
		<comments>http://marketingshebang.wordpress.com/2009/02/01/6-quick-tips-to-keep-readers-engaged-in-your-website/#comments</comments>
		<pubDate>Sun, 01 Feb 2009 03:17:13 +0000</pubDate>
		<dc:creator>Lynn Baldwin-Rhoades</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How To's]]></category>
		<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://marketingshebang.wordpress.com/?p=235</guid>
		<description><![CDATA[I love clever website design. Bells and whistles are cool, too. But the fact is, without solid content, a website fails at its most basic level: attracting and converting customers.
Here are half-dozen ways to ensure your writing has what it takes to engage online readers.
Make your point&#8211;pronto
You have mere seconds to convey what your company [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingshebang.wordpress.com&blog=6266554&post=235&subd=marketingshebang&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketingshebang.wordpress.com/2009/02/01/6-quick-tips-to-keep-readers-engaged-in-your-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
		</media:content>

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			<media:title type="html">women-engaged-in-computer</media:title>
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		<item>
		<title>The #1 Thing Your Customers Want to Hear</title>
		<link>http://marketingshebang.wordpress.com/2009/01/27/the-1-thing-your-customers-want-to-hear/</link>
		<comments>http://marketingshebang.wordpress.com/2009/01/27/the-1-thing-your-customers-want-to-hear/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 16:33:00 +0000</pubDate>
		<dc:creator>Lynn Baldwin-Rhoades</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Nordstrom]]></category>

		<guid isPermaLink="false">http://marketingshebang.wordpress.com/?p=169</guid>
		<description><![CDATA[
&#8220;We&#8217;re there for you.&#8221;
Some of the most successful companies say it this way:

Nordstrom: We do everything possible (and more) to give you excellent customer service.
Apple computers: We provide in-person tech support and free workshops.
Les Schwab Tires: We run to your car to show how eager we are to help you. 

How you might say it to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingshebang.wordpress.com&blog=6266554&post=169&subd=marketingshebang&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketingshebang.wordpress.com/2009/01/27/the-1-thing-your-customers-want-to-hear/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/dc721a445b2ec3a3fb7eb6362f27e0d9?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Lynn</media:title>
		</media:content>

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			<media:title type="html">Listen music 4</media:title>
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		<item>
		<title>Attract the World&#8217;s Most Powerful Consumer Group</title>
		<link>http://marketingshebang.wordpress.com/2009/01/27/attract-the-worlds-most-powerful-consumer-group/</link>
		<comments>http://marketingshebang.wordpress.com/2009/01/27/attract-the-worlds-most-powerful-consumer-group/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 13:23:16 +0000</pubDate>
		<dc:creator>Lynn Baldwin-Rhoades</dc:creator>
				<category><![CDATA[Biznik]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How To's]]></category>
		<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://marketingshebang.wordpress.com/?p=140</guid>
		<description><![CDATA[
Who is this amazing group? Women. Turns out, we wield wallets and we’re not afraid to use them. 
Women buy or influence the buying of 80% of all consumer goods. And we’re not just buying ho-hum stuff like groceries and household items, but big-ticket items in every category: homes, stocks, cars, computers, travel and so [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingshebang.wordpress.com&blog=6266554&post=140&subd=marketingshebang&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketingshebang.wordpress.com/2009/01/27/attract-the-worlds-most-powerful-consumer-group/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
		</media:content>

		<media:content url="http://marketingshebang.files.wordpress.com/2009/01/istock-close-up-money11.jpg" medium="image">
			<media:title type="html">istock-close-up-money11</media:title>
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		<item>
		<title>How The Girl Effect Can Change the World&#8211;and Your Marketing</title>
		<link>http://marketingshebang.wordpress.com/2009/01/24/the-girl-effect/</link>
		<comments>http://marketingshebang.wordpress.com/2009/01/24/the-girl-effect/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 23:35:38 +0000</pubDate>
		<dc:creator>Lynn Baldwin-Rhoades</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[How To's]]></category>
		<category><![CDATA[Marketing Campaign]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://marketingshebang.wordpress.com/?p=72</guid>
		<description><![CDATA[

The Girl Effect, a nonprofit awareness campaign, creates marketing that rocks for a cause that counts. It takes a huge problem—the poverty of 600 million adolescent girls in the developing world—and creates a message that is:

Clear and compelling
Interactive, engaging viewers
Delivers a clear call to action

 
Got 30 minutes? That’s how long it takes to use the campaign [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingshebang.wordpress.com&blog=6266554&post=72&subd=marketingshebang&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketingshebang.wordpress.com/2009/01/24/the-girl-effect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
		</media:content>

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			<media:title type="html">poverty-girl</media:title>
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		<item>
		<title>5 More Tips to Writing Better Marketing Materials</title>
		<link>http://marketingshebang.wordpress.com/2009/01/24/5-more-tips-to-writing-better-marketing-materials/</link>
		<comments>http://marketingshebang.wordpress.com/2009/01/24/5-more-tips-to-writing-better-marketing-materials/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 22:43:32 +0000</pubDate>
		<dc:creator>Lynn Baldwin-Rhoades</dc:creator>
				<category><![CDATA[Biznik]]></category>
		<category><![CDATA[How To's]]></category>
		<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://marketingshebang.wordpress.com/?p=46</guid>
		<description><![CDATA[

 More advice from Biznik writers on how to grow your small business.
1. Deliver your message plainly in the language of your audience. &#8211;Molly Dee Anderson
2. Communicating what sets your business apart with clear, compelling web content is the service a writer can bring to small companies. &#8211;Russell Smith
3. When you&#8217;re writing your marketing materials, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingshebang.wordpress.com&blog=6266554&post=46&subd=marketingshebang&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketingshebang.wordpress.com/2009/01/24/5-more-tips-to-writing-better-marketing-materials/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
		</media:content>

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