Comments on: How to Turn Off Women http://marketingshebang.wordpress.com/2009/02/12/how-to-turn-off-women/ Smart marketing to women to grow your business Tue, 27 Oct 2009 21:33:15 +0000 hourly 1 http://wordpress.com/ By: Ronna Detrick http://marketingshebang.wordpress.com/2009/02/12/how-to-turn-off-women/#comment-50 Tue, 27 Oct 2009 21:33:15 +0000 http://marketingshebang.wordpress.com/?p=451#comment-50 Incredible to me that money and time have been invested to come up with products and marketing campaigns that are so patronizing to women! Thanks for pointing this out, Lynn. Don’t stop!!

]]> By: Jennifer http://marketingshebang.wordpress.com/2009/02/12/how-to-turn-off-women/#comment-49 Thu, 25 Jun 2009 16:03:11 +0000 http://marketingshebang.wordpress.com/?p=451#comment-49 I saw this machine in an airport and thought “Wow! that is a little gaudy!” It was huge, and seemed pretty cumbersome. I use a Pavillion HP multimedia notepad and it is not even meant for business. (more bells and whistles then I use…but I love it because it is small, and easy to use. I have beat it up pretty bad and it keeps on ticking. I also think men invented nylons. Now, there’s a stupid idea!

]]> By: Lynn Baldwin-Rhoades http://marketingshebang.wordpress.com/2009/02/12/how-to-turn-off-women/#comment-45 Mon, 16 Mar 2009 00:23:46 +0000 http://marketingshebang.wordpress.com/?p=451#comment-45 Hm, so you’re saying a guy might buy the flowered laptop rather than, say, a bunch of flowers as a gift? Good point, there – one I hadn’t considered before. I’d be really curious to see HPs sales figures after the launch of the campaign. Guess that tells the bottom line for whether ad worked or not.

]]> By: Holoptica http://marketingshebang.wordpress.com/2009/02/12/how-to-turn-off-women/#comment-42 Sun, 15 Mar 2009 23:54:20 +0000 http://marketingshebang.wordpress.com/?p=451#comment-42 Are you offendend by the commercial? Maybe it was directed at men and not women. You might not buy it but I am sure some men would.

Imagine a guy would want to buy such a laptop for his other half. A gesture of I love you or sorry I messed up. Now you might be thinking, women don’t need men to buy a laptop. True! It’s not about the product but about the “you are in my thoughts”.

I am sure the Mac was a male idea to get women to “think different”. Now, does that change your view about the Mac? No, because it’s a great product. It’s just marketing. You should know better

]]> By: Lynn Baldwin-Rhoades http://marketingshebang.wordpress.com/2009/02/12/how-to-turn-off-women/#comment-11 Sat, 14 Feb 2009 01:16:43 +0000 http://marketingshebang.wordpress.com/?p=451#comment-11 Go Macs! : )

]]> By: Judy Dunn http://marketingshebang.wordpress.com/2009/02/12/how-to-turn-off-women/#comment-10 Sat, 14 Feb 2009 00:13:47 +0000 http://marketingshebang.wordpress.com/?p=451#comment-10 Hey, Lynn.

Just reminds me again why I’ve been a Mac lover all my life. Still love Apple’s old campaign, “Think different.” No sexism there. Just images of Einstein, Jim Henderson of Muppets fame, among others, with a fair number of women thrown in (Rosa Park, Lucille Ball, Joan Baez, Maria Callas and other “crazy ones,” as the ads called them.) A brilliant campaign.

The commercials always started out with a voiceover by Richard Dreyfus, “Here’s to the crazy ones…” a reference to those who think differently, including, by association, us “crazy ones” who use Mac. Because we’re brilliant and think differently, too, right?

I am surprised that the ad agency HP hired to do this promotion took the low road and risked offending so many women. Hadn’t seen this campaign yet.

Thanks for making me aware.

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