Check out what HP thinks women want in a computer.
Their Mini 1000 Vivienne Tam is a laptop that looks as “stylish and alluring” as a clutch. A combo computer/clutch? Hmm. And stylish is okay, but alluring?
The women I know don’t buy computers that entice while dangling from their hand but computers that are as smart and hardworking as they are.
And lest we think it’s only the laptop that allures (which means “to bait,” by the way), HP dreams up a marketing message that tells women they can play the temptress.
Their ad shows a model in a vampy pose wearing a thigh-skimming dress and go-down-on-me stiletto heels. The small print says this is “the first designer notebook to dazzle runways – and boardrooms.”
I guarantee you some guy dreamed up this marketing concept, because it reads like a blatant male fantasy. I also guarantee you HP lost a lot of savvy women who might have bought a small, flowery laptop had it been positioned differently.
Besides, baiting men in the boardroom? HP, women own the boardroom.